27 Sep Any Small Business Can Compete with the Big Boys Using SEO and Social Media: Here’s How!
“I understand how brutal it can be—trying to market your small business in a world of billion-dollar businesses and multi-million dollar marketing budgets noted Marketing Guru Neil Patel.
You have a limited budget, limited time, limited knowledge, and a limited arsenal of tactics that you can afford to implement.
But the big brands? They can do anything they want, hire as many people as they want, and unleash any tactic they want.
Today’s small businesses are forced to compete in an increasingly saturated marketplace.
The competition is fierce, and it has become incredibly difficult to rise above the noise.
Combine this with the massive disparity between a small business’s marketing budget and a much larger enterprise’s seemingly infinite resources, and it’s obvious that the cards are stacked against small businesses.
In fact, finding new customers is one of the top concerns of small business owners, and 66% claim this is the biggest issue they face.
How can small businesses tip the scales in their favor and go head to head with mega juggernauts?
It all boils down to two specific marketing strategies: SEO and social media.”
This post by Neil Patel goes on to give lots of good advice. But the bottom line is that SEO and Social Media done right still requires some amount of budget for monthly marketing, especially when you’re trying to generate leads.
I find that after their web site is built, most small businesses are reluctant to spend much, if any, monies on marketing. It’s very important for business owners to realize that not having a monthly budget of at least $500 – $1,000 will hamper any attempts at generating leads from SEO and/or Social Media.