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LaunchHawk Marketing | Jim Berkowitz
We help startups at any stage to create and execute growth strategies.
startups,startup marketing,growth consulting,lean startup
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Author: Jim Berkowitz

Why Do So Many Startups Still Struggle To Find Success?
startup failure

There are literally thousands of venture accelerators, pre-accelerators, startup weeks, startup weekends, incubators, platforms, books, podcasts, videos, workbooks, blogs, technology tools and more to help startup founders succeed. But, how well is the current startup facilitation ecosystem actually working? Worldwide, of the thousands of startups who apply...

LaunchHawk Startup Journal 12-29-2016
Mobile Apps

It's Thursday, almost time to gear into another holiday weekend.  As New Year's approaches it's time to make our new year resolutions and blast into the future.  Here's are some of the most interesting articles I found today: The Secrets to Building a Successful Startup App  "Applications,...

Learning Business Strategy on a Long Hike
Learning Business Stratgy While Hiking

As a Hiker, I love this article by Ken Favaro, The Strategy Lessons of a Long Hike. Ken and several friends attempted to tackle a difficult stretch of the Pacific Coast Trail only to realize that they had set their goals without a solid strategy.  As Ken...

Uncovering Opportunistic Insights That Can Lead to Innovation
Innovation

Too many founders go through the motions of getting customer feedback; but they don’t know how to do it effectively. And they rarely know how to use the results to guide their actions towards better outcomes. Here are several excerpts from an article by Sophie Allcock...

How to Monitor Your Competitors Like a Pro
competitive analysis

Here’s an informative article by Patrick Whatman, a Content Marketer at Mention, about monitoring competitors. See my comments at the end of this post. "Every smart brand knows the value of analyzing competitors. To really nail your own business strategy, it pays to have a...

First 100 Days: The Checklist Every Startup Should Use

I really like this article, by Megan Dunsby, the Features Editor at Startups.co.uk.  It outlines tips about what Startup Founders need to get done, gathered from the UK's fastest growing startups. "With the help of some of the country’s top start-up businesses, we’ve compiled an essential checklist...

8 Rules for Developing Great Products
mitchell harper

We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail - not because we can’t complete what we set out to build, but because we waste time, money and effort building a product...

The Importance of Your Startup’s Uniqueness
Product Poistioning

"What makes a successful brand? It has to stand for something fundamental—an underlying bedrock idea or principle that at every turn supports a company or product. This foundational platform is called positioning, and without it a brand can have no traction. Successful positioning rejects conformity. At...

How Do You Find The Right Target Market For Your Startup
Target Market

From an article by writer Dianna Labrien: "The better you understand your customers, the faster your business will grow. Yet, new companies often struggle to determine their initial target market, by either shrinking it to the size of zero profits or broadening it to an unreachable...

The 5 Key Steps to Becoming an Influencer, From Well… An Influencer
Influence Marketing

From Neil Patel, New York Times, Author, Startup Founder & Digital Marketing Wizard:  "Becoming an influencer in your industry can have immense benefits. You can use your experience and credibility to sway the opinion of others, build trust, develop your brand, and so on. But how exactly does...

How to Make Any Message Memorable
communication

"Your audiences — clients, co-workers, prospects — have a shorter attention span than ever. That means, whether in a marketing campaign, a client presentation or in a recruitment ad, you need to use an unexpected approach to create a message that people want to remember. So...

Every Startup Founder Needs To Be a Good At This!

"When it comes to startup founders, venture capitalist Jeff Jordan is looking for one quality in particular. Airbnb founder and CEO Brian Chesky has it. Ben Silbermann, the founder and CEO of Pinterest, has it, too. And if a startup founder doesn't have it, it's harder to get...

The Market For Internet of Robotic Things (IoRT) is About to Expload

Internet of Robotic Things (IoRT) looks like a prime market opportunity for tech engineering / manufacturing focused entrepreneurs.  The only downside may be the high cost of R&D and long processes for new product development. "The Internet of Robotic Things (IoRT) market is expected to be valued at...

How To Create a Compelling Pitch Deck
Pitching Your Startuo

This 20 slide guide from SlideGenius will teach you how to create a very compelling pitch deck. Whether you are raising an angel round or venture capital: [ Review the full transcript....

Developing Marketing Tactics That Are Greater Than The Sum Of Their Parts

Just, as marketing software technology seems to continue to splinter into an ever expanding group of categories, marketing itself has become a dizzying array of specialized skills: SEO, Content Marketing, Social Media Marketing, Influence Marketing, Email Marketing, Growth Hacking, Conversion Rate Optimization and on and...

The 10 Commandments For Startups Seeking Funding
10 Commandments For Startups Seeking Funding

Warm days, cold days, high winds, dust, rain, snow, the weather is crazy here this time of year.  With the mountain closed, people have set upon their journeys to warmer beach climates and the town has turned into a virtual ghost town;  but one where...