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LaunchHawk Marketing | Bootstrapping a Lean Startup
The difference between Bootstrapping and Lean Startups and the follow-on discussion as to why premature fundraising is waste.
lean startup,bootstrapping,startups,startup funding
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Startup Marketing Journal

At every stage of the startup, there are a set of actions that are “right” for the startup, in that they maximize return on time, money, and effort - Bijoy Goswami

— Bootstrapping a Lean Startup

3 Stages of a Startup

This article, which explains the difference between Bootstrapping and Lean Startups and the follow-on discussion as to why premature fundraising is waste (by Ash Maurya), is something that every startup founder should read and take to heart.

While not the same thing, Bootstrapping and Lean Startups are quite complementary. Both cover techniques for building low-burn startups by eliminating waste through the maximization of existing resources first before expending effort on the acquisition of new or external resources. While bootstrapping provides a strategic roadmap for achieving sustainability through customer funding (i.e. charging customers), lean startups provide a more tactical approach to achieving those goals through validated learning.

But before going any further, I’d like to dispel some common misconceptions about both models:

Myth: Lean Startups are cheap startups

Steve Blank wrote a similarly titled post to address this mis-definition. Yet, I still hear lots of people wrongly associate the word “lean” with “cheap”. This characterization isn’t entirely misguided but it only captures a sliver of what being lean is all about. Eric Ries co-opted the term “Lean” from “Lean Thinking” which comes from manufacturing.

Being lean is not about being cheap but being efficient with resources…

Money is just one of those resources and there is a time to conserve spending (before product/market fit) and a time to spend (after product/market fit).

Continue reading about why premature fundraising is waste.

Jim Berkowitz
Jim is a startup growth consultant and technology coach. Over the years he's assisted hundreds of organizations with getting, keeping and growing customers.

 Now his focus is on helping startups.

With experience in agile marketing, lean canvas, growth hacking, digital marketing and CRM technology, Jim and his team at LaunchHawk Marketing offer a comprehensive range of consulting services designed specifically to help startups successfully scale their businesses.


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