Startup Marketing Journal
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"What makes a successful brand? It has to stand for something fundamental—an underlying bedrock idea or principle that at every turn supports a company or product. This foundational platform is called positioning, and without it a brand can have no traction.
Successful positioning rejects conformity. At...
06 October, 2016
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"Your audiences — clients, co-workers, prospects — have a shorter attention span than ever. That means, whether in a marketing campaign, a client presentation or in a recruitment ad, you need to use an unexpected approach to create a message that people want to remember. So...
29 September, 2016
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Just, as marketing software technology seems to continue to splinter into an ever expanding group of categories, marketing itself has become a dizzying array of specialized skills: SEO, Content Marketing, Social Media Marketing, Influence Marketing, Email Marketing, Growth Hacking, Conversion Rate Optimization and on and...
05 May, 2015
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