As a Hiker, I love this article by Ken Favaro, The Strategy Lessons of a Long Hike. Ken and several friends attempted to tackle a difficult stretch of the Pacific Coast Trail only to realize that they had set their goals without a solid strategy. As Ken...
Too many founders go through the motions of getting customer feedback; but they don’t know how to do it effectively. And they rarely know how to use the results to guide their actions towards better outcomes. Here are several excerpts from an article by Sophie Allcock...
We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail - not because we can’t complete what we set out to build, but because we waste time, money and effort building a product...
"What makes a successful brand? It has to stand for something fundamental—an underlying bedrock idea or principle that at every turn supports a company or product. This foundational platform is called positioning, and without it a brand can have no traction. Successful positioning rejects conformity. At...
From an article by writer Dianna Labrien: "The better you understand your customers, the faster your business will grow. Yet, new companies often struggle to determine their initial target market, by either shrinking it to the size of zero profits or broadening it to an unreachable...
Here’s an excellent article on the art of a startup pivot by Yann Lechelle, a startup founder with direct experience in pivoting. I particularly like the way that Yann breaks down the affects and responsibilities of pivoting on what he calls the three main pillars;...
Here's a snippet from an outstanding post about how to price an "Enterprise SaaS" solution by Lincoln Murphy, a Customer Success Evangelist with Gainsight: Your Pricing Will Evolve "When it comes to SaaS, pricing is not a set it and forget it event. The longer you’re in...
There's a variety approaches to product ideation and of course tools for helping with each methodology. Many people love using Mind Mapping, which I myself find quite useful, during the development of completely new ideas and products; (FreeMind, Mindomo). But, once you've launched your MVP, I...