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LaunchHawk Marketing | Understanding the Customer
We help startups at any stage to create and execute growth strategies.
startups,startup marketing,growth consulting,lean startup
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Startup Marketing Journal

Uncovering Opportunistic Insights That Can Lead to Innovation

Too many founders go through the motions of getting customer feedback; but they don’t know how to do it effectively. And they rarely know how to use the results to guide their actions towards better outcomes. Here are several excerpts from an article by Sophie Allcock...

How Do You Find The Right Target Market For Your Startup
Target Market

From an article by writer Dianna Labrien: "The better you understand your customers, the faster your business will grow. Yet, new companies often struggle to determine their initial target market, by either shrinking it to the size of zero profits or broadening it to an unreachable...