05 May Developing Marketing Tactics That Are Greater Than The Sum Of Their Parts
Just, as marketing software technology seems to continue to splinter into an ever expanding group of categories, marketing itself has become a dizzying array of specialized skills: SEO, Content Marketing, Social Media Marketing, Influence Marketing, Email Marketing, Growth Hacking, Conversion Rate Optimization and on and on.
Unfortunately, I’ve encountered way too many startups that are viewing all these marketing disciplines as a Chinese menu of options that can be selected from as desired and then executed by a series of interns and specialists who work on a variety of what appear to be disparate tasks and projects.
Sorry people, but this won’t work.
Why? Because all these marketing areas aren’t options to pick and choose from as desired any more than a symphony’s conductor can decide whether his orchestra should have a violin section or oboes. To be successful requires a holistic approach of inclusivity.
So, where should one begin? As a proponent of agile marketing, I’d suggest beginning by developing a series of 60 – 90 day tactical marketing plans.
For meaningful results to occur and for growth to result, these seemingly disparate marketing disciplines need to create something much greater than the sum of their parts.
Beethoven’s 5th isn’t just a bunch of notes on a page nor should your startup marketing plan be just a bunch of to-dos to be ticked off as completed.
Over the course of the next several weeks I’ll be taking you step-by-step through the process of creating an initial 60 – 90 day tactical marketing plan for your startup. A plan that will help get your marketing efforts off-to a good start.
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In the next post in this series we’ll start with the most critical component of your startup’s communication strategy; the keywords and phases that you’ll be using to attract, communicate and engage with your potential and existing customers.