Startup Marketing Journal

26 Sep Every Startup Founder Needs To Be a Good At This!

“When it comes to startup founders, venture capitalist Jeff Jordan is looking for one quality in particular.

Airbnb founder and CEO Brian Chesky has it. Ben Silbermann, the founder and CEO of Pinterest, has it, too.

And if a startup founder doesn’t have it, it’s harder to get funding, attract employees, or get attention from the press, Jordan says.

So what is this mythical quality? Storytelling.”

So true… Storytelling adds excitement and energy to any pitch.  Also, I encourage everyone to revisit their website’s “About” page.  Many visitors will view this page to learn about what makes the company tick.  So, to be most engaging, it’s important that you tell the story about why you started the company and why you’re passionate about its mission.

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Jim Berkowitz

Jim is a startup growth consultant and technology coach. Over the years he's assisted hundreds of organizations with getting, keeping and growing customers.

 Now his focus is on helping startups.

With experience in agile marketing, lean canvas, growth hacking, digital marketing and CRM technology, Jim and his team at LaunchHawk Marketing offer a comprehensive range of consulting services designed specifically to help startups successfully scale their businesses.