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LaunchHawk Marketing | How to Make Any Message Memorable
Whether in a marketing campaign, a client presentation or in a recruitment ad, you need to use an unexpected approach to create a message that people want to remember. Here's how to make any message memorable.
messaging,marketing,positioning,branding
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Startup Marketing Journal

29 Sep How to Make Any Message Memorable

communication

“Your audiences — clients, co-workers, prospects — have a shorter attention span than ever. That means, whether in a marketing campaign, a client presentation or in a recruitment ad, you need to use an unexpected approach to create a message that people want to remember. So how can you communicate in a way that capture’s their attention?

We know from the latest research on behavioral science — the study of how people really make decisions — that surprise is a powerful communication tool. It jolts people into paying attention. And that’s when your message seeps in.

Here’s how to leverage the unexpected, whether at your next recruitment ad, internal meeting or client pitch:”

  • Deliver A Healthy Dose Of Shock

  • Reinforce Your Core Message

  • Knock ‘Em Down A Few Notches

  • Make Them Crave Answers

For much more on each of the above suggestions, check out the complete source article

Jim Berkowitz
Jim is a startup growth consultant and technology coach. Over the years he's assisted hundreds of organizations with getting, keeping and growing customers.

 Now his focus is on helping startups.

With experience in agile marketing, lean canvas, growth hacking, digital marketing and CRM technology, Jim and his team at LaunchHawk Marketing offer a comprehensive range of consulting services designed specifically to help startups successfully scale their businesses.


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