29 Sep How to Make Any Message Memorable
“Your audiences — clients, co-workers, prospects — have a shorter attention span than ever. That means, whether in a marketing campaign, a client presentation or in a recruitment ad, you need to use an unexpected approach to create a message that people want to remember. So how can you communicate in a way that capture’s their attention?
We know from the latest research on behavioral science — the study of how people really make decisions — that surprise is a powerful communication tool. It jolts people into paying attention. And that’s when your message seeps in.
Here’s how to leverage the unexpected, whether at your next recruitment ad, internal meeting or client pitch:”
Deliver A Healthy Dose Of Shock
Reinforce Your Core Message
Knock ‘Em Down A Few Notches
Make Them Crave Answers
For much more on each of the above suggestions, check out the complete source article.