Startup Marketing Journal

25 Oct Learning Business Strategy on a Long Hike

As a Hiker, I love this article by Ken Favaro, The Strategy Lessons of a Long Hike.

Ken and several friends attempted to tackle a difficult stretch of the Pacific Coast Trail only to realize that they had set their goals without a solid strategy. 

As Ken contemplated all the difficulties encountered on this failed trip, he did relearn some old lessons about strategy:

1. Having goals come ahead of strategy is putting the cart before the horse. When this happens, companies often fall into trouble.
2. Beware leaders who tell you their company will be the best this or the largest that before they tell you their strategy for winning.
3. Maintaining sharp thinking about your value proposition is easier said than done.
4. Great strategies require an objective, self-aware, and up-to-date sense of the capabilities that give you the right to win.

Check out this enjoyable read in it’s entirety.

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Jim Berkowitz

Jim is a startup growth consultant and technology coach. Over the years he's assisted hundreds of organizations with getting, keeping and growing customers.

 Now his focus is on helping startups.

With experience in agile marketing, lean canvas, growth hacking, digital marketing and CRM technology, Jim and his team at LaunchHawk Marketing offer a comprehensive range of consulting services designed specifically to help startups successfully scale their businesses.