LaunchHawk Marketing | Startup Marketing Journal

Startup Marketing Journal

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Startup Growth Journal

Learning Business Strategy on a Long Hike

As a Hiker, I love this article by Ken Favaro, The Strategy Lessons of a Long Hike. Ken and several friends attempted to tackle...

25 October, 2016 / 0 Comments

Uncovering Opportunistic Insights That Can Lead to Innovation

Too many founders go through the motions of getting customer feedback; but they don’t know how to do it effectively. And they rarely...

20 October, 2016 / 0 Comments

How to Monitor Your Competitors Like a Pro

Here’s an informative article by Patrick Whatman, a Content Marketer at Mention, about monitoring competitors. See my comments at the end of this...

13 October, 2016 / 0 Comments

First 100 Days: The Checklist Every Startup Should Use

I really like this article, by Megan Dunsby, the Features Editor at Startups.co.uk. It outlines tips about what Startup Founders need to get done,...

12 October, 2016 / 0 Comments

8 Rules for Developing Great Products

We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail -...

11 October, 2016 / 0 Comments

The Importance of Your Startup’s Uniqueness

"What makes a successful brand? It has to stand for something fundamental—an underlying bedrock idea or principle that at every turn supports a...

06 October, 2016 / 0 Comments

How Do You Find The Right Target Market For Your Startup

From an article by writer Dianna Labrien: "The better you understand your customers, the faster your business will grow. Yet, new companies often struggle...

05 October, 2016 / 0 Comments

The 5 Key Steps to Becoming an Influencer, From Well… An Influencer

From Neil Patel, New York Times, Author, Startup Founder & Digital Marketing Wizard: "Becoming an influencer in your industry can have immense benefits. You can...

30 September, 2016 / 0 Comments

How to Make Any Message Memorable

"Your audiences — clients, co-workers, prospects — have a shorter attention span than ever. That means, whether in a marketing campaign, a client...

29 September, 2016 / 0 Comments

Rather Than Fearing the Competition, Here’s 5 Ways to Become Their Worst Nightmare

Many startups don't do enough when it comes to competitive analysis. But, if your startup is going to succeed, than people (or companies)...

28 September, 2016 / 0 Comments

Every Startup Founder Needs To Be a Good At This!

"When it comes to startup founders, venture capitalist Jeff Jordan is looking for one quality in particular. Airbnb founder and CEO Brian Chesky has it....

26 September, 2016 / 0 Comments

The Market For Internet of Robotic Things (IoRT) is About to Expload

Internet of Robotic Things (IoRT) looks like a prime market opportunity for tech engineering / manufacturing focused entrepreneurs. The only downside may be the high...

25 September, 2016 / 0 Comments

6 Ways That This Revolutionary CRM Solution Will Empower Your Sales Organization

As far as Customer Relationship Management (CRM) and salesforce automation goes, I’m an old timer. I’ve been involved with CRM in one capacity or another...

11 January, 2016 / 0 Comments

How To Create a Compelling Pitch Deck

This 20 slide guide from SlideGenius will teach you how to create a very compelling pitch deck. Whether you are raising an angel...

11 May, 2015 / 0 Comments

Developing Marketing Tactics That Are Greater Than The Sum Of Their Parts

Just, as marketing software technology seems to continue to splinter into an ever expanding group of categories, marketing itself has become a dizzying...

05 May, 2015 / 0 Comments