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The Guide & Toolkit That Helps You Make the Right Funding Decisions

A founder-focused guide to help you navigate today’s confusing startup funding landscape with clarity and control.

What you’ll get:

  • A detailed breakdown of 12+ founder-friendly funding sources
  • Real comparisons: Kickstarter vs. Indiegogo, Wefunder vs. StartEngine
  • Honest advice on equity, control, and investor expectations
  • A printable Funding Readiness Checklist to map your next steps
  • Funding data and benchmarks updated for 2024–2025
  • Plus, four expert-designed tools to simplify your decision-making:
    • Cash Runway Dashboard
    • Investor Readiness Scorecard
    • Funding Strategy Pathfinder
    • Pre and Seed-Accelerator Program Comparisons

If You Have the Courage to Start, You Deserve the Funding Path to Succeed.

What Founders are Saying:

"Startup Funding Decoded is one of the few resources that actually meets founders where they are. Instead of pushing a one-size-fits-all path, it lays out the full spectrum of funding options with clarity and honesty." -- Ashish

"What I especially valued was how it highlights not just the mechanics of raising money, but also the trade-offs in control, lifestyle, and long-term outcomes that founders face." --  Emma

"It’s the kind of guide I wish I had early on—practical, founder-first, and deeply aligned with real-world startup journeys." -- Peter

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